Automotive NVH Materials Market
NVH stands for Noise Vibration Harshness. Reducing vibration and noise is of crucial importance in several automotive components, such as engine covers, doors, panels and seats, among others. Different materials are used to control the NVH performance of a vehicle; some are used to control airborne noise, while others are used to control structural noise and noise generated by interior components.
These materials are first processed into products and applied throughout the vehicle. The NVH characteristic of a vehicle has been identified as a critical factor influencing a buyer’s purchase decision. Automakers aggressively advertise a vehicle’s performance in terms of speed and power, but consumers demand more driver and passenger comfort.
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This has accelerated a significant level of effort by automotive manufacturers in the systematic reduction, containment and possible elimination of vibration and noise in the automotive environment.
With increasing consumer expectations for performance, automakers and industry component suppliers are striving to improve the nature and architecture of components by deploying multiple materials to reduce noise and vibration in vehicles. For example, fabric-like materials are mainly applied as effective sound absorbers, but in terms of vibration, they are usually sandwiched or framed in a rigid structure so that the whole thing can withstand vibration.
Automotive NVH Materials Market: Drivers and Challenges
Rising global automotive production is one of the major drivers for the growth of the automotive NVH materials market. Global automobile production in 2014 improved by 2.5% compared to 2013 and increased a further 1% in 2015 to reach 90.7 million units.
Additionally, the increase in consumer warranty claims against car manufacturers for noise, vibration, and component harshness is the major driver of market growth. For example, according to PMR analysis, consumer warranty claims for noise, vibration, and brake harshness are estimated at more than $100 million per year for each automaker.
Although NVH materials are of utmost importance in reducing noise and vibration, the use of substitutes to mitigate these effects is restraining the growth of automotive NVH materials market. For example, the installation of active noise control systems.
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Automotive NVH Materials Market: Key Developments
Some of the major developments identified in the automotive NVH materials market are sound absorbers with adjustable frequency response, barriers with adjustable transmission loss, damping materials with an extended temperature range, and lightweight materials with a balance between sound absorption and transmission loss.
Automotive NVH Materials Market: Segmentation
Based on product type
Based on demand
Insulator and Absorber
Based on vehicle type
Light commercial vehicles
Heavy duty vehicles
Coaches and buses
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Automotive NVH Materials Market: Key Players
Examples of some industry players in the global automotive NVH materials market are Exxon Mobil Corporation, Mitsui Chemicals Inc., 3M, Huntsman International LLC, The Dow Chemical Company, LANXESS, and Celanese Corporation.
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