Custom furniture is booming. Grant Trick knows why

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Quick: Think of the busiest markets for custom furniture in the United States

Do? If you didn’t put Irondale, Alabama at the top of the list you’re forgiven, it’s a bit off the beaten track. But despite being hidden away in a quiet Birmingham suburb, Grant tipThe workshop has become a go-to source for designers across the country. They come to him in search of exquisite stitching, good vibes and, in an age when big manufacturers are struggling, reasonable delivery times.

“We may be the ones who are reaping the rewards of the terrible situation for the larger manufacturers because now our turnaround time is shorter than theirs,” Trick told the host. Dennis scully on the last episode of The home podcast business. “Now we have our own picture frame store. … We have a good resource of foam. We can live off our supply much longer. Our supply would last 30 minutes at a plant in North Carolina, and we can last three months. We have learned to buy very well.

Of course, Trick didn’t go into the business to compete with Lee Industries or Baker on time; initially he had no intention of going into the business at all. He started his career in fashion, then designed windows for Tiffany’s. A trip to the West Coast brought the designer to San Francisco, where, in the midst of the recession, he began working for a custom furniture workshop, his entry into the interior design world.

After moving to Alabama to be closer to his family, Trick started his own business in 2010 and has grown steadily since. Originally he produced anything and everything, but over the years he has built a reputation for custom furniture with a fabric-centric approach. That, and an active Instagram presence (few bespoke upholstery workshops are so likely to turn into spontaneous chants) have earned the designer a dedicated following.

In this episode of the podcast, he shares a CliffsNotes class on what to look for in a quality sofa, explains why the custom is booming right now, and what he learned from the early stages of launching his. own collection. He also takes a look at a hot topic in the industry: the shame of the social media-based copy started by the anonymous Instagram account @DesignWithinCopy.

“I think if you asked everyone who does what we do, from posh New York workrooms to maids in the West, I think we’ve all done a few things. Kagan sofas. It’s like that. [But] none of us brand it, put our name on it or take credit for its design, ”he says. “I feel like shame on the internet is pretty lame. If kids did that it would be called bullying.… I challenge the person sitting at an anonymous Instagram account to come and sit in this office. , where I design furniture, and give me seven sofas you’ve never seen before.

Listen to the show below. If you like what you hear, subscribe on Apple Podcasts or Spotify. This episode was sponsored by Juniper Market.

Homepage image: Grant Trick | Jim larsen

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