Godrej Interio integrates the U&Us and Script brand into its portfolio
MUMBAI, AUGUST 11, 2022 (GPN): Godrej & Boyce, the flagship company of the Godrej Group, has announced that its business Godrej Interio, India’s leading furnishing solutions brand in the residential and institutional segments, is consolidating its end home interior solutions brand at the end; U&Us is a high-end furniture and home accessories brand; Script, in his portfolio. The integration will help customers entering the Godrej Interio store to experience the full range of G&B’s furniture offering, be it basic modular furniture solutions, custom furniture, end-to-end interiors or a range of high-end modern and contemporary furniture.
Swapneel Nagarkar, Business Leader, Godrej Interio said: “Godrej Interio, the branch of retail furniture has grown exponentially in recent 3 years across India and with a CAGR of 15% as the industry grows by 6-7%. The group caters to both homes and offices as segments of the furniture category and aims to create interior ecosystems and experiences by providing innovative ideas for home spaces using state-of-the-art patented technologies. Our recent customer segmentation study revealed that audience needs overlap between our 3 brands – Godrej Interio, Script and U&US Design Studio. Therefore, rather than addressing these needs separately through different brands, it made sense to offer them under the larger Godrej Interio umbrella. This helps us focus all our efforts and resources on the Godrej Interio brand. Thus, the goal is to provide furniture solutions that meet the changing needs of the customer segment with an integrated approach. »
Commenting on the growth prospects, Swapneel added, “The idea is to expand our product portfolio with smart features and provide customized solutions through the interiors business line. We will focus on expanding market penetration over the next 2-3 years, thereby also catering to Tier 3 cities. We plan to strengthen our own D2C e-commerce channel by increasing deliveries to 5,000 PINs with an improved backend for deliveries and aim to double the sell rate of the platform by the end of this fiscal year. The platform will soon be enabled to integrate our dealer network, allowing them to upload their stock inventory and improve digital visibility; similar to the seller model on major market websites.
U&U Design Studios will now operate as Godrej Interio Home Interiors, providing custom furniture and end-to-end home interior solutions, from design to delivery. These exclusive design studios currently have a presence in Thane, Bangalore and Hyderabad and promise a retail experience that uses technology to facilitate visualization, allowing customers to configure and visualize their own spaces. Likewise, Script’s line of high-end furniture and home accessories will now be available under the Godrej Interio range in its stores as well as on the website.
As part of the consolidation, Godrej Interio also plans to offer these services through a shop-in-shop format at its COCO stores in Mumbai, Delhi, Gurgaon and Kolkata. The brand also plans to expand the model’s footprint to other cities.
The integrated brand restructuring operations will be completed by March 2023 and will contribute 5-8% to overall revenue. With an aggressive expansion strategy, Godrej Interio plans to expand its retail network to 100 outlets across the country and aims for overall revenue growth of 25% this fiscal year.
Godrej Interio will also eventually adopt a collection philosophy where they will bundle a collection of products that have a common thread like design language, functionality, etc. and present it to the customer in an inspiring way. The brand has currently formulated a strategy for this. The Godrej Interio website will also provide clients with an overview of his work and services under Godrej Interio Home Interiors (formerly U&Us) which will have a section dedicated to himself. This will also allow potential clients to book an in-person consultation with our designers in select cities and stores.End
About Godrej Interio:
Godrej Interio is India’s leading premium furniture brand in the residential and institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing and retail.
Led by the country’s largest in-house design team in the furniture category and awarded with 34 India Design Mark Awards to date, GODREJ INTERIO aims to transform spaces with its carefully crafted furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality and technology. With a constant pursuit of excellence and a particular focus on health and ergonomics, GODREJ INTERIO’s product portfolio includes a wide range of solutions
Today, we design and manufacture furniture for offices, homes, educational institutions, healthcare institutions, laboratories and more. In addition to the furniture we offer 360-degree audiovisual and turnkey solutions. Each of our product lines revolves around comfort and aesthetics while providing well-designed, durable and functional furniture solutions. In short, Godrej Interio helps consumers make every space the perfect setting for their countless moods and moments.
Currently present in over 450 cities with 450 exclusive showrooms and 520 retail outlets, is one of the largest divisions of Godrej & Boyce Mfg. Co. Ltd., part of the Godrej Group, one of the largest engineering and customer product groups in India.
Godrej Interio has 7 manufacturing plants located in Mumbai, Khalapur, Haridwar, Shirwal and Bhagwanpur. GODREJ INTERIO’s Shirwal factory is Green Co Platinum certified and Mumbai factories are Green Co Gold certified. GODREJ INTERIO is widely known for its comprehensive sustainability certifications for its products in the furniture category.
GODREJ INTERIO’s commitment to the environment has resulted in the manufacture of products with a lower environmental footprint. Our pioneering efforts include designing products that are less polluting to the environment, using environmentally friendly materials and implementing less polluting and less consuming processes, ensuring environmentally friendly packaging and transportation. of the environment and finally the extended responsibility for the recycling/reuse of used furniture and waste, thus ensuring an ecological approach to the life cycle. GODREJ INTERIO offers the widest range of eco-friendly choices for our customers, which includes not only products but also services such as eco-friendly interiors and recycling.
The brand boasts of remarkable awards received so far – CII Exim Bank Award for Business Excellence 2016, Superbrands 2017-18, Reader’s Digest Most Trusted Brand 2018 Gold (Home Furniture and Modular Kitchen), TRA’s India’s Most Consumer focused brand 2019, GreenCo Star Performer Award 2019, National Energy Leader Award at the CII National Award for Excellence in Energy Management 2018.
For more information, please visit https://www.godrejinterio.com/