Interior Design Automation Platform Prolance Raises $2M in Funding Led by Foundamental and Axilor

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Prolance offers a design-to-manufacture SaaS platform that automates everything from quoting to generating CNC files for manufacturing. It also provides a marketplace for sourcing all the materials needed to complete interior projects and cloud-build the projects.

Rama Harinath K, co-founder and CEO of Prolance said, “Prolance began with a mission to transform the interior design industry through technology, and our goal is to become the operating system for the interior industry. Our growth over the past two years, along with near-universal customer appreciation, is testament to the strengths of our SaaS marketplace for interior design professionals. We are truly delighted to have the support of leading global and Indian investors in this round as we prepare to execute the next stage of our growth strategy and bring Prolance to thousands of design companies and entrepreneurs. inside.

Prolance already works with some of the biggest names in the residential interiors ecosystem, including Godrej Interio, SquareYards, Landmark, Pepperfry and NoBroker. The startup also has over 1,000 small interior businesses using its platform. The startup has also recruited hundreds of material suppliers and supply-side processing plants to become a one-stop-shop for materials and manufacturing. Based in Bangalore, Prolance also has a strong presence in Hyderabad and Chennai.

The startup was founded in 2020 by five industry veterans: Rama Harinath K (co-founder of HomeLane and MyHomeSpeaks), Vivek Parasuram (co-founder of HomeLane.com and Bello Interiors), Raghunath Gururajan, Jaisimha Sathyanarayana and Manoj K ( all three are co-founders of DeltaCADD solutions).

Shubhankar Bhattacharya, General Partner of Fundamental said, “The manufacturing and supply of interior design products is a large market that lacks technology. Rama, Vivek, Raghunath, Jaisimha and Manoj are seasoned founders with a strong market of founders who can seize this huge opportunity. We are delighted to lead the round of Prolance as they continue their journey to become the leading interior manufacturing platform in India and beyond.

Nandan Venkatachalam, director and B2B manager at Axilor said: “Prolance seeks to automate the fragmented and highly complex $60 billion interior design market in India. The team comes with deep experience in the space, giving them a unique edge on product, distribution, and adding value to customers through their cloud-based manufacturing platform. We are happy to support their vision, in our continuing theme to support companies tackling large, unorganized supply chains.

Prolance said it added hundreds of partners over the past year, including major players such as Square Yards, Pepperfry, Landmark and NoBroker. The startup is now aiming to add 30,000 partners over the next 12 months. It also plans to add new categories such as false ceilings, wallpapers, paint, and loose furniture, among others, to the platform.

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