The recent Las Vegas market has seen growth in these 4 key areas

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LAS VEGAS – The recent Las Vegas market saw growth in retailer and designer footfall, brand offerings and programming as it returned to its traditional schedule, July 24-28.

According to the International Market Centers, the summer 2022 market saw an 8% increase in footfall compared to summer 2021. Footfall growth was driven by the 35% new entrants to the Las Vegas and the 9% who returned for their first market since before the pandemic. .

“The Las Vegas Market’s delivery of the experiences shoppers love – a unique must-have product, the ability to connect with industry leaders, and unparalleled programming – drew attendees from stores and studios to the market. “said Bob Maricich, CEO of IMC. “A significant number of new buyers and those returning from a pandemic break have joined market devotees in harnessing the power of the Las Vegas market as they plan for a successful 2022 year-end.”

In total, the summer market drew attendees from 48 states, three U.S. territories, and 49 countries. IMC said the biggest domestic gains in the market were in the Northeast and West regions, and international footfall nearly doubled from last summer, reaching near-period levels. pre-pandemic.

Design business growth

The West Coast design community descended on the Las Vegas market with an increase of more than 20% in attendance over last summer. Designers participated in programming including the 2022 ASID California Central/Nevada Chapter ANDYZ Awards Celebration, exclusive Las Vegas Market First Look and Ahead of the Curve trend intelligence, Science in Design Summit, tours of showrooms, 14 CEU-eligible educational sessions, as well as networking through the American Society of Interior Designers and the Real Estate Staging Assn.

Home furnishings brand Classic Home attributed its summer 2022 growth to designers, saying around 60% of buyers were designers, many of whom were new to Classic Home.

“It was exciting to see some fresh new faces coming in, both people entering the industry for the first time and new Classic Home customers who have been in the business for a while,” said Nicole Long. , VP of Marketing, who have reported strong interest in sourcing the whole home, including the brand’s outdoor furniture collection and Villa textile collection.

Buyers and brands

More than 200 new, expanded or relocated brands have used the Las Vegas summer market to connect with new customers.

Bedding exhibitors in the Las Vegas market saw higher-than-expected attendance and orders, and temporary exhibits also expanded their presence. Additionally, the RISE pavilion was featured by JuniperMarket by IMC with 12 new women-owned brands in Las Vegas offering a myriad of lifestyle products to sell simultaneously in the physical market and on the digital platform.

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